As the appetite for sports betting booms with legalization zooming, so too does the craving for more content.
And those hoping the digital platforms start making moves will be happy to hear the latest news.
HBO Max is serving up a new sports betting series on a golden platter, headlined by comedian Sebastian Maniscalco.
"How to Be a Bookie" written and produced by Chuck Lorre and Nick Bakay will be an eight-episode, betting series on HBO Max, centered around Maniscalco playing a California bookie.
“A veteran bookie (Maniscalco) struggles to survive the impending legalization of sports gambling, increasingly unstable clients, family, co-workers, and a lifestyle that bounces him around every corner of Los Angeles, high and low," reads the show's tag line.
Maniscalco, a native of Arlington Heights, Ill., went to Northern Illinois and is a lifelong Bears fan.
The 49-year-old stand-up comedian was also a guest picker on College GameDay for Ohio State vs. Michigan just last year.
“It’s an incredible honor to be working with someone of Chuck’s pedigree and along with Nick Bakay,” Maniscalco said in a statement.
“They’ve put together a truly remarkable script. And now to be in the family with Warner Bros. Television and HBO Max, who are putting out some of the most compelling stories on TV and streaming, I just couldn’t be more excited.”
Bakay and Lorre have partnered on a handful of household comedy projects in the past, including "Young Sheldon" and "Two and a Half Men."
There's no official word on the release date for "How to be a Bookie."
