Indiana Sportsbook Revenue Totals $32 Million for August

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The Indiana Gaming Commission reported $32.1 million in adjusted gross sports betting revenue for August on Thursday, a figure boosted by adjustments of close to $2.7 million in operators' favors.

Those adjustments helped increase revenue 36.3% compared to August 2023. That outpaced the 29.3% rise in handle to $307.9 million as the Hoosier State edged over $3 billion in accepted wagers for the calendar year. The 10.4% hold when including the adjustments marked the fourth consecutive month it reached double digits, matching the longest streak in state history (July-October 2022).

In completing its fifth year of commercial sports wagering, Indiana has generated $17.85 billion in all-time handle and $1.58 billion in AGR. The Hoosier State taxes AGR at 9.5%, which has resulted in $149.9 million worth of levies since the first bets were taken in September 2019.

Indiana collected slightly more than $3 million in state taxes for August as handle was up 17.9% from July and revenue ticked 10.4% higher.

Notable Adjustments for Ameristar, Blue Chip

Running August Top 10 #SportsBetting handles by state:

1 New York $1.44B
2 Maryland $377.4M
3 North Carolina $370.5M
4 Tennessee $342M
5 INDIANA $307.9M
6 Iowa ~$167M
7 Kansas ~$147M
8 Oregon $56.2M
9 Maine $35.6M
10 West Va. $31.4M#SportsBettingX#GamblingX

— Chris Altruda (@AlTruda73) September 12, 2024

The IGC does not delineate how the adjustments are broken out between retail and mobile sportsbooks for each casino licensee, but Ameristar and Blue Chip — tethers to the two largest online operators DraftKings and FanDuel, respectively — accounted for more than $2.2 million worth of adjustments, with Ameristar having the larger total at over $1.3 million.

When removing adjustments from revenue totals, DraftKings notched its first double of being tops in Indiana for handle and revenue since last November. It claimed $9.9 million in winnings from $111.5 million handle, good for an 8.9% win rate as it topped $100 million in revenue for 2024.

FanDuel had its first sub-10% hold since March, landing at 9.9% while keeping $9.2 million of the $93.1 million worth of accepted bets. Despite DraftKings opening a gap of $177.9 million handle between the mobile titans for the calendar year, FanDuel has a $12.6 million lead in revenue thanks to a 12.2% hold on $934.4 million in handle compared to the $1.11 billion DraftKings has raised.

BetMGM maintained its status as the No. 3 option for mobile bettors in Indiana, attaining a 9.8% win rate for the second straight month and posting $3 million-plus in revenue from $30.8 million in handle. Caesars did enough to fend off both bet365 and Fanatics Sportsbook for the fourth spot for revenue, claiming $1.4 million from $16.8 million worth of bets to notch an 8.5% hold.

Bet365 rounded out the top five for both revenue and handle, nearing $1.2 million from $14.8 million in wagers. Fanatics, meanwhile, posted back-to-back seven-figure hauls for the first time since entering the Hoosier State in late February, edging near $1.1 million with an 8.6% hold against $12.7 million handle.

ESPN BET had a 9.9% hold for August, resulting in $812,200 in revenue from $8.2 million in accepted bets. Year-over-year handle was up 31.4% from predecessor Barstool Sportsbook, while revenue surged 58.2% as the win rate was nearly 1.7 percentage points higher.

Retail Sportsbooks Hammer Public

Though a portion of the $1.7 million in revenue generated by brick-and-mortar sportsbooks is likely football futures counted as monthly winnings, the other truth is the 21.4% hold is the highest monthly mark in nearly two years since a 23.3% win rate in October 2022. Indiana's two racino-based sportsbook and three Winner's Circle off-track betting locations also did their parts, combining for a 23.3% hold to net $490,800 from $2.1 million handle.

Three venues topped $200,000 in winnings, led by Ameristar with $222,200. Hard Rock Northern Indiana in Gary edged out Hollywood Casino in Lawrenceburg for the second spot as its $205,900 was $2,600 better than the PENN Entertainment venue near the Ohio and Kentucky borders.

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About the Author
Chris is a Senior Analyst at Better Collective US and his focus is breaking down monthly sports betting revenue figures from state agencies across the United States. Prior to joining Better Collective in November 2019, Chris acquired more than two decades worth of experience at three national sports news wire services.

Follow Chris Altruda @altruda73 on Twitter/X.

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