Michigan Internet Casino Revenue Tops $200 Million for Second Time

Michigan Internet Casino Revenue Tops $200 Million for Second Time article feature image

The Michigan Gaming Control Board reported $202.6 million in gross internet casino revenue for September, the second time in state history operators cleared $200 million.

The figure ranks behind only the $215.2 million reported in March and is a 21.7% year-over-year increase from last September's $166.4 million in winnings. Wolverine State platforms had been flirting with a return over $200 million, topping $195 million in both May and August.

The state was eligible to tax $182.3 million in adjusted gross revenue after operators took their maximum allotted 10% deductions for promotional play. That led to an inflow of $38.1 million into its coffers and sent the year-to-date total to $321.6 million.

Separately, the city of Detroit received $9.3 million worth of receipts, while $4.8 million — an all-time monthly high — was disbursed to communities with tribal operators. Internet casino taxes have generated more than $300 million for Detroit since launch in January 2021, while tribal disbursements have reached $115.2 million.

BetMGM Continues to Re-Solidify Status as Top Operator

BetMGM led all operators for the fifth consecutive month with $53.4 million, an increase of 9.7% compared to last year. While that is still well off its year-best of $54.7 million in March, BetMGM has continually widened the gap between itself and FanDuel each month since reclaiming the top spot in May.

The gap between the pair was more than $4.5 million in September, though FanDuel again had bigger year-over-year growth. Its $48.8 million represented a 38.9% increase from last year and was its third-highest total in state history. FanDuel's $440.6 million in total gross revenue for 2024 has exceeded its full-year 2023 total of $405.3 million.

BetMGM did reach a significant overall milestone in becoming the first iGaming casino platform to surpass $2 billion in gross revenue. Its $459.1 million in year-to-date winnings is up 2.7% from the first nine months of 2023.

DraftKings remains entrenched in third after reporting $38.2 million in winnings. That was up 2.9% year-over-year, and the online titan cleared $1 billion in all-time AGR with its $34.4 million in taxable revenue for September.

DraftKings has cleared $30 million in revenue for 13 consecutive months, highlighted by an all-time best of $40.4 million in March. Its $331.5 million in revenue this year is up 27% versus the first nine months of 2023.

Scoping the Rest of the State

Three operators posted all-time monthly highs in September. Caesars again flirted with $13 million, falling $23,500 short, but it was also enough to pip BetRivers for fourth among operators and move above $100 million in revenue for the year.

BetRivers could not make it back-to-back months over $13 million, slipping to $12.3 million for September and ending a run of four consecutive record monthly totals. It did, however, have enough to top $100 million in winnings for 2024 and $400 million all-time.

Golden Nugget cracked the $9 million barrier for the first time, reaching $9.3 million to top its previous standard of $8.8 million set in June. It was a 44.4% increase compared to last September for Golden Nugget, which has averaged $8.2 million in its last six months since transitioning to its new platform.

Fanatics Casino continued its impressive first year in Michigan succeeding PointsBet with a record haul of $5.7 million. Fanatics, which launched in the Wolverine State in late February, surpassed $4 million for the first time in July and has surpassed $3 million in all seven months it has been active — a benchmark PointsBet never achieved. The $27.4 million in revenue generated by Fanatics since March 1 is 43.6% higher than PointsBet's $19.1 million accumulated for all of 2023.

The $106.6 million in revenue from Detroit's three internet casino platforms was up 23.3% from last year, but the $10.6 million spread between the trio and their tribal counterparts was a low for 2024. Operators tethered to tribal casinos reported $96 million in September revenue, a year-over-year increase of 20%. The gap between the two groups last year was $6.4 million, second-lowest in state history.

About the Author
Chris is a Senior Analyst at Better Collective US and his focus is breaking down monthly sports betting revenue figures from state agencies across the United States. Prior to joining Better Collective in November 2019, Chris acquired more than two decades worth of experience at three national sports news wire services.

Follow Chris Altruda @altruda73 on Twitter/X.

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