PENN Entertainment announced a partnership with PGA of America on Tuesday, making ESPN BET the official betting sponsor of the PGA Championship through 2026.
The PGA Championship will be the first of the four major championships in men's golf to have an official betting sponsor.
“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major,” said Jason Birney, Vice President of Operations, PENN Interactive. “We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”
ESPN BET will have its own Members Lounge at Valhalla Golf Club, the host of the 2024 PGA Championship, that will be exclusive to ESPN BET users. It will sit adjacent to the green on the 13th hole. In addition to the lounge, ESPN BET will be integrated on the broadcasts on ESPN and have opportunities to collaborate with the PGA of America's digital media platforms. ESPN BET is also expected to offer specially curated offerings for the PGA Championship on the app.
“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer. “The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship."
