Josh Bilicki isn't the only one who would benefit if he wins this weekend's Pennzoil 400 in Las Vegas.
The NASCAR driver of the No. 56 Dollar Loan Center Ford Mustang has never won a race, but a win in Las Vegas would be expensive for Circa Sports in Las Vegas.
Dollar Loan Center — also known as DontBeBroke.com — announced that if Bilicki wins on Sunday, the company will pay off each Nevada customer's loan. As a hedge — Mattress Mack style — founder and CEO of DLC Chuck Brennan wagered $10,000 on Bilicki to win the race. At 1000-1 odds, that would be a $10 million payout.
Brennan's company is one of the largest short-term lending companies in the southwest. When he approached Circa Sports owner Derek Stevens, Stevens wanted to take the bet but not at Brennan's full ask.
"I wanted to make sure he had skin in the game, too," Stevens told The Action Network.
Stevens accepted the $10,000 wager after agreeing to 1000-1 odds with his oddsmaking team. While a win by Bilicki would take much of the liability away, it's believed Brennan's total liability is more than $20 million in the promotion.
How likely is that to happen? Not very, at least according to the betting market. Bilicki has the worst odds in the field at DraftKings at 1500-1, tied with six other drivers. He has no career NASCAR wins, and in three starts this season, he has finishes of 24th, 36th and 33rd.
Kevin Harvick and Martin Truex Jr. are the betting favorites to win in Las Vegas.
Check back to our NASCAR coverage for P.J. Walsh's betting picks this weekend. We don't think Bilicki will be one of them.