The Las Vegas experience is now crossing the Atlantic Ocean and making its way to Sweden, thanks in part to BetMGM.
The newly launched international BetMGM brand is part of LeoVegas Groups, a subsidiary of casino giant MGM Resorts International. By introducing the BetMGM brand in Sweden, the company hopes to build on its prior successes in the UK and the Netherlands.
This move is expected to provide customers with a unique Las Vegas-style gaming experience.
Known for its Vegas-themed entertainment, BetMGM is set to offer Swedish players real-time casino action from the Bellagio Resort & Casino, along with the largest jackpot opportunity in the country—the MGM Jackpot.
BetMGM’s introduction is accompanied by exclusive offers across the casino, live casino and sportsbook segments, including the "Super Swedes" odds boost. It allows Swedish betting enthusiasts to engage with and wager on local teams and athletes as they compete internationally.
BetMGM Continues to Expand its Global Reach
In the past year, BetMGM has partnered with Premier League clubs Tottenham Hotspur, Newcastle United and Wolverhampton Wanderers, opening the door to exciting and exclusive partnership events.
BetMGM announced in July that it had signed a three-year partnership with Tottenham Hotspur Football Club. The sportsbook is the club's Official Betting Partner and Official Front of Training Wear Partner for both the men's and women's teams.
BetMGM and Newcastle partnered in 2023 and re-upped their deal over the summer. Wolverhampton are an established club in the Premier League
Online Gaming Market Continues to Grow
BetMGM’s expansion into Europe is just another sign of just how fast the online gambling industry is growing.
According to Statista, the online gambling market is expected to generate over $97 billion in revenue in 2024 and increase by over 6% annually from 2024 to 2029, reaching nearly $133 billion by 2029.
By then, the number of users in the Online Gambling market is anticipated to hit nearly 291 million.
Globally, the United States is projected to generate the most revenue in 2024.