In recent months, DraftKings has added Michael Jordan and Cal Ripken Jr. as special advisors. On Wednesday morning, the Boston-based fantasy and gambling company added former supermodel Gisele Bundchen.
Bundchen, who has been known for lending her name and time to many philanthropic causes throughout her career, will spearhead the company’s social and environmental goals and objectives.
DraftKings says Bundchen’s first role will be to assist the company in its goal to plant one million trees by Earth Day of next year.
“In today’s world, in my opinion, it isn’t enough for companies to be successful financially,” Bundchen said in a statement. “Companies have to be successful in all areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”
Bundchen is, of course, married to Tom Brady. The couple has three children.
Bundchen has served as a Goodwill Ambassador for the United Nations Environmental Program since 2009.
DraftKings is based in Boston, where Tom Brady made his NFL home with the New England Patriots before moving to the Tampa Bay Buccaneers, who he helped guide to a Super Bowl win this past season.
According to various estimates, the couple has grossed approximately $900 million throughout the course of their careers. Bundchen has earned roughly 60% of that total.
