As social and sweepstakes casino games become more popular, they are teaming up with celebrities to attract players and highlight their games.
Big names like Ryan Seacrest, Paris Hilton, and newcomers like Josh Kasen are not just recognized faces from TV and entertainment, or the gaming industry, but are now enticing new players and showcasing game offerings that are available.
As online gaming continues to capture the attention of millions, a new trend is emerging where famous faces join forces with social casinos and some of the best sweepstakes casinos players can find.
Paris Hilton: WOW Vegas
WOW Vegas Casino made waves last year when it partnered with Paris Hilton. The casino collaborates with Hilton through her company, 11:11 Media, where she serves as a brand ambassador.
She plays a key role in promoting coin purchases and leads the casino’s VIP and loyalty programs. She also promotes new games and “Paris Prize Drops,” like in this post on the WOW Vegas X account.
🎉✨ New Game Alert!
Spark the excitement with Wild Wild Pearls, now available on WOW Vegas! 🎰💥 Celebrate its release and grab your chance to win a share of SC 500! 💰 Don’t wait—start spinning now and you could be our next big winner! ✨ Good luck! 🍀 pic.twitter.com/dW31s77iwi— WOW Vegas (@wowvegascom) January 20, 2025
“As someone who’s always embraced excitement and innovation, I’m thrilled to team up with WOW Vegas,” Hilton said in a quote in a statement she put out at the time of the announcement. “Together, we’re enhancing the social casino experience, blending the glamor of Vegas with the thrill of gaming.”
There’s also a dedicated "Paris Hilton x WOW Vegas" section featuring videos of Hilton highlighting various platform features and gameplay, along with some of her own social media posts about WOW Vegas.
Most recently though, her posts have been focused on the loss of her home in the Los Angeles wildfires. She is also working hard to raise money for others who lost everything.
Ryan Seacrest: Chumba Casino
Ryan Seacrest became a household name in 2002 as the host of the reality singing competition American Idol. Since 2023, the Emmy-winning television host, radio personality, and mega-producer has been collaborating with Chumba Casino.
Shortly after their partnership was announced, Seacrest stated, "Who doesn't love games? I'm thrilled to partner with Chumba to bring fun into homes all year long, making it accessible and easy for everyone."
Seacrest works with Chumba Casino on a variety of marketing initiatives.
Josh Kasen & Jack Bittker: Clubs Poker
Clubs Poker is taking a different approach. They’re using Josh Kasen, whom they describe as a 'rising star' in the poker world, to host 'Meet Up Games,' casual poker events promoted by the casino on social media.
They also posted a short video of poker player Jack Bittker on the Clubs Poker Instagram. Bittker is a poker player who has played in multiple tournaments. In the video, he’s on a volleyball court and announces that he’ll quit playing poker if he makes the serve.
What Is a Sweepstakes Casino?
A sweepstakes casino offers players two types of virtual currency: Gold Coins (GC) and Sweeps Coins (SC). Players use Gold Coins for regular play and can buy them from the casino. Sweeps Coins, on the other hand, can be exchanged for real prizes.
These casinos are gaining popularity for their innovative approach to online gaming. They offer a legal and safe way for people in the United States and Canada to enjoy casino-style games. And their popularity continues to grow, while others say they're poised to change the online gaming industry.
If you’d like to try your hand at a sweepstakes casino game, check out the list of best sweepstakes casinos.
Or if you're in a state that still does not alow real money online gambling these sites also let players enjoy games like blackjack, slots, and poker on platforms that include Stake.Us, Pulsz Casino, Hello Millions, McLuck Casino, and High 5 Casino.
