In a major sports sponsorship development, Stake, a leading force in the online casino and sports betting arenas, has extended its partnership with the International Tennis Federation (ITF) to remain the official global betting partner for the Davis Cup until 2026.
Stake To Featured Prominently at Davis Cup
Announcing the deal, the ITF revealed that Stake will continue to feature prominently at Davis Cup events, with its branding showcased courtside—a move that ensures high visibility to both spectators and a worldwide television audience. Additionally, Stake will integrate sponsored content across the Davis Cup’s social media platforms, opening new avenues to engage with tennis fans globally.
The ITF's President, David Haggerty, is excited about continuing working together with Stake. He mentioned being happy about their ongoing partnership following a successful 2024 and expressed gratitude for Stake's support in their competitions, looking forward to more collaboration in upcoming Davis Cup events over the next two years.
Similarly, Akhil Sarin, Stake’s Chief Marketing Officer, is also happy the partnership renewed. He says that it is more than just an agreement extension; it reflects their shared goals and the successful collaboration they’ve achieved. He noted that Stake's ongoing support highlights its commitment to providing great tennis experiences and fostering a strong tennis community.
What’s The Difference Between Stake.com and Stake.us
In the world of online gaming and casinos, Stake.us and Stake.com share a brand name, but provide distinct experiences, in different parts of the world.
Stake.us operates as a social casino adapting a sweepstakes casino model to align with U.S. regulations. Players use virtual currencies, like Gold Coins (GC) and Stake Cash (SC), to participate in games without spending real money. The platform is available in 43 states, excluding a few states such as Washington, Nevada, Idaho, and New York. It operates separately from legal online casinos in the U.S.
In contrast, Stake.com runs as a real-money crypto casino and sportsbook in places like South America, Asia, and Africa. Players can use cryptocurrencies for betting on various casino games and sports. The platform includes a wide range of options, including live sports betting, and live dealer games.
Davis Cup Considered Biggest Event in Men’s Team Tennis
The Davis Cup represents the pinnacle of men’s international team tennis, with nations competing for global dominance. It's renowned for its team-based competition format that brings nations together.
Often called the World Cup of tennis, Dwight Davis founded it in 1900. It has grown into the largest annual international team competition in the world. It started as a contest between the USA and Great Britain, but now about 130 nations compete for the top prize. In 2024, Italy claimed the world champion title for the second year in a row and the third time overall by defeating the Netherlands 2-0.
The reigning champion for the Davis Cup in 2022 was Canada, who won the title for the first time by defeating Australia in the final.
This year’s tournament includes 38 matches played worldwide, culminating in the Davis Cup Finals in Bologna, Italy, this November. The Davis Cup stands out from other men's tennis tournaments.
Stake Stakes Its Claim As Sports Marketing Leader
Beyond tennis, Stake has cemented its position in sports sponsorship through affiliations with high-profile teams and celebrities. Its partnerships span across the Ultimate Fighting Championship (UFC), Everton Football Club in the Premier League, and the Stake F1 Team Kick Sauber. Notably, Stake has also allied with personalities like rapper Drake and former soccer star Sergio Aguero, bolstering its brand recognition across diverse audiences.
As the online casino world’s leader in transaction volume, the company's investment in tennis and sports marketing will now set the stage for further collaborations and fan engagement opportunities through 2026.
