Target Suspends In-Store Trading Card Sales After Incident

Target Suspends In-Store Trading Card Sales After Incident article feature image
Credit:

David Paul Morris/Bloomberg via Getty Images. Pictured: Target

When COVID-19 shuttered hobby stores, the big box retailers became the main distributor of trading cards. 

But as the stakes rose, and flippers and breakers were able to make serious margins, the lines to buy got longer and the rules got tighter. 

On Wednesday, days after a fight over trading card erupted in at a Target parking lot in Brookfield, Wis. that led one man to pull a gun, word started to circulate about signs at Target stores. The company confirmed to The Action Network that the gravy train will at least halt temporarily. 

“The safety of our guests and our team is our top priority,” Target said in a statement. “Out of an abundance of caution, we’ve decided to temporarily suspend the sale of MLB, NFL, NBA and Pokémon trading cards within our stores, effective May 14. Guests can continue to shop these cards online at Target.com.” 

Online retailers like Target and Walmart can of course better regulate limits as opposed to in store where stories of tracking trucks and anecdotes of back room dealings were told. 

While the card boom has been most documented by cards selling for $20,000 that were only $5,000 two years ago, the explosion in value of packs at big box retailers like Target and Walmart can’t be underestimated. 

Boxes that cost $20 sell for $100 to $200 on eBay, which led to people camping out waiting for shelves to be restocked and, on a few occasions, led to unruly behavior.

About the Author
Darren is a Senior Executive Producer at The Action Network, covering all angles of the sports betting world. He spent two stints at ESPN, from 2000-06 and 2012-18, he regularly wrote for ESPN.com and contributed to ESPN shows, including SportsCenter and Outside The Lines. He also served as a business correspondent for ABC News, where he made appearances on the network’s flagship shows, including “Good Morning America,” “World News Tonight” and “Nightline.” While at CNBC from 2006-2012, Rovell anchored five primetime documentaries, including “Swoosh! Inside Nike,” which was nominated for an Emmy. Rovell also contributed to NBC News, where he earned an Emmy as a correspondent for the network’s Presidential Election coverage.

Follow Darren Rovell @darrenrovell on Twitter/X.

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