If you were watching the Super Bowl pregame show — Football Night in America — you may have seen something you've grown accustomed to over the past year and thought nothing of it.
But, it was the first time it happened on a live Super Bowl broadcast.
PointsBet and NBC became the first to broadcast an odds graphic during the Super Bowl when they unleashed the odds during Football Night in America.
It's become standard to air odds during sports broadcasts, especially as more and more states launch online sports betting. It makes even more sense to air odds for the biggest game of the year.
PointsBet is the exclusive provider of betting odds for all NBC broadcasts. They agreed to a partnership in 2020 in which NBC reportedly acquired 4.9% equity in PointsBet for $500 million.
Other media outlets that have made exclusive partnerships with a sportsbook include ESPN and Caesars; Fox Sports and Fox Bet; Barstool and Penn National Gaming and several others.
Broadcasting the first-ever odds integration wasn't the only milestone NBC reached on Sunday. It was the second-most viewed Super Bowl ever with 112.3 viewers between NBC, Telemundo and Peacock. The 2015 Super Bowl between the Seahawks and Patriots was the most viewed ever with 114 million viewers.
Despite coming in second, the 2022 broadcast rebounded in a massive way after just 96.4 million people watched last year's Super Bowl, the worst rating since 2007.
An editor's note: The Action Network has an affiliate partnership with PointsBet.
