With Christmas right around the corner, gift ideas are everywhere. If you’re looking to rep your favorite NFL team in style, Action Network did the homework to find out where you can score the cheapest (and priciest) NFL gear. From Amazon to the Fanatics powered NFL Shop to Rally House, we’ve got the scoop on which platform gives you the most bang for your buck.
We took the average price from these three platforms to see which team has been charging their fans the most for their merch!
Before we dive into the cheapest and most expensive NFL attire, be sure to check our Super Bowl Odds page where the Bills are currently favorite as of writing.
49ers: Most Expensive Jersey!
When it comes to NFL gear, the San Francisco 49ers are leading the pack in pricing, with their jerseys ringing up at $100.00 on average. It's a premium price but for a team with such a strong legacy, fans seem willing to open their wallets. Hot on their heels are the Los Angeles Chargers and Las Vegas Raiders, whose jerseys are priced just shy of $100 as well.
The Kansas City Chiefs and Seattle Seahawks are not far behind, each offering their jersey for around $94.
| Team | Jersey |
| San Francisco 49ers | $100.00 |
| Los Angeles Chargers | $97.47 |
| Las Vegas Raiders | $97.36 |
| Kansas City Chiefs | $94.77 |
| Seattle Seahawks | $94.43 |
*Average price across Amazon, NFL Shop and Rally House
Cheapest Jerseys This Christmas – Colts Come Top!
If you're looking to snag a deal, the Indianapolis Colts have you covered with the cheapest jerseys, priced at an attractive $64.09. That's quite a bargain, especially compared to some of the pricier options out there. The New York Jets and New Orleans Saints follow suit, making these teams’ gear both stylish and affordable. Other teams like the Buffalo Bills and Tennessee Titans round out this budget-friendly lineup.
| Team | Jersey |
| Indianapolis Colts | $64.09 |
| New York Jets | $76.63 |
| New Orleans Saints | $78.56 |
| Buffalo Bills | $78.88 |
| Tennessee Titans | $79.11 |
*Average price across Amazon, NFL Shop and Rally House
The Lion’s Share…For A Cap?
When it comes to topping off your look with a cap, the Detroit Lions take the lead with hats priced at $31.40. It's a price that might draw some raised eyebrows, but for dedicated fans, it's all in the name of team pride. The Seattle Seahawks and New York Giants offer their headgear for just under $31, while other teams like the Miami Dolphins and Baltimore Ravens keep pace with similarly priced caps.
| Team | Hat |
| Detroit Lions | $31.40 |
| Seattle Seahawks | $30.59 |
| New York Giants | $30.46 |
| Miami Dolphins | $30.38 |
| Baltimore Ravens | $30.25 |
*Average price across Amazon, NFL Shop and Rally House
Panthers Have The Cheapest Cap
On the hunt for value? The Carolina Panthers have the cheapest caps available at $26.89. This pricing is hard to beat, especially for fans looking to show support without breaking the bank. The Jacksonville Jaguars, Tennessee Titans, and New Orleans Saints follow closely, providing good value for their fans with their own affordable options.
| Team | Hat |
| Carolina Panthers | $26.89 |
| Jacksonville Jaguars | $27.43 |
| Tennessee Titans | $27.67 |
| New Orleans Saints | $27.68 |
| New England Patriots | $28.09 |
*Average price across Amazon, NFL Shop and Rally House
Falcons Sweatshirt Costs A Pretty Penny!
When it comes to sweatshirts, the Atlanta Falcons are positioned at the pricier end, with theirs priced at $55.27. It seems fans in Atlanta are paying for comfort alongside their team pride. The New York Giants and Seattle Seahawks offer sweatshirts at similar price points, indicating that style and warmth are valued across the board.
| Team | Sweatshirt |
| Atlanta Falcons | $55.27 |
| New York Giants | $55.22 |
| Seattle Seahawks | $55.07 |
| Miami Dolphins | $54.88 |
| San Francisco 49ers | $54.32 |
*Average price across Amazon, NFL Shop and Rally House
Cowboys Fans Will Be Cosy This Christmas
In contrast, Dallas Cowboys fans can score a sweatshirt for just $48.90, making it the cheapest option for those looking to stay snug during game days. This is a great deal compared to the Cleveland Browns and Kansas City Chiefs, whose fans will pay slightly more for those same cozy comforts.
| Team | Sweatshirt |
| Dallas Cowboys | $48.90 |
| Cleveland Browns | $49.27 |
| Kansas City Chiefs | $50.12 |
| Houston Texans | $50.46 |
| Philadelphia Eagles | $51.00 |
| Chicago Bears | $51.19 |
*Average price across Amazon, NFL Shop and Rally House
Dolphins Fans Feeling The Heat…And The Cost Of A T Shirt
Miami Dolphins fans might feel the burn not just in the sun, but also in their pockets, with T-shirts priced at $61.35. It's a steep price but reflective of dedicated fan support in Miami. The Houston Texans, San Francisco 49ers, and New York-based teams—Jets and Giants—also price their T-shirts in the $60 range.
| Team | T-Shirts |
| Miami Dolphins | $61.35 |
| Houston Texans | $60.68 |
| San Francisco 49ers | $60.66 |
| New York Jets | $60.65 |
| New York Giants | $60.50 |
*Average price across Amazon, NFL Shop and Rally House
Chiefs Fans Nice & Cool With Their Cheap T-Shirts
For those looking for affordable options, Kansas City Chiefs fans luck out with T-shirts priced at $33.18, offering as much style without the hefty price tag. The Dallas Cowboys, Philadelphia Eagles, and others round out the budget-friendly alternatives, making supporting your team easy on the wallet.
| Team | T-Shirts |
| Kansas City Chiefs | $33.18 |
| Dallas Cowboys | $55.46 |
| Philadelphia Eagles | $56.42 |
| Cleveland Browns | $57.36 |
| Indianapolis Colts | $58.15 |
*Average price across Amazon, NFL Shop and Rally House
Average Price Per Platform
| Platform | Average Price per Platform |
| Amazon | $36.29 |
| NFL Shop | $54.00 |
| Rally House | $66.95 |
Platform pricing varies, with Amazon offering the most budget-friendly average at $36.29, making it a haven for cost-conscious fans. NFL Shop provides a middle-ground with an average price of $54.00, catering to dedicated enthusiasts. Rally House, embodying premium retail, carries an average of $66.95, keeping the bar high for lavish presents.
This content aims to entertain sports betting and NFL fans alike – whether they're browsing NFL odds, exploring Fanatics Sportsbook Promo and bet365 Bonus Code pages, or shopping for their favorite team's gear on NFL Shop.
Methodology
For the full dataset click here.
This analysis examines NFL team merchandise pricing across major retailers to identify trends and help fans find the best deals. The focus is on determining the average prices for key product categories such as hats, jerseys, sweatshirts, and collectibles. It also highlights the most affordable retailers and teams, providing a clear picture of where to shop for NFL gear for Christmas,
The study includes all 32 NFL teams and evaluates products from popular retailers: NFL Shop, Amazon and Rally House. The primary goals are to calculate average prices across these platforms, identify the cheapest retailer for each category, and uncover which team’s merchandise is the most budget-friendly overall.
Data was collected using Python scripts to scrape product listings from the selected retailers. The raw data will then be cleaned and standardized to ensure consistency in product categories and pricing formats.
The pricing was analyzed to calculate average prices by retailer, team, and product category. Visualizations will be created to compare price variations and identify trends. The analysis also highlights the cheapest options for hats, jerseys, sweatshirts, and collectibles, as well as the NFL teams with the most affordable merchandise across all platforms.
