The Fantasy Football Market Share Report presents team-specific usage splits in easy-to-analyze visual form. For more information, see the first piece in the series.
We're already nearly six weeks into the regular season, and some market-share dominators have certainly emerged.
Over the past four weeks, Todd Gurley has a ridiculous 21 opportunities inside the 10-yard line, and because I'm too lazy to research this, I'll just assume that's an all-time record. Alvin Kamara isn't too far behind at 17, but he got none in Week 5 (along with just 20% of the rushes and 14.3% of the targets with Mark Ingram back).
These are just a few of the notable data points from the past four weeks of the NFL season. Check out the graphs below for more. They’re interactive, so hover over any aspect for more data, and rotate through teams using the navigation at the top of every chart.
For weekly analysis using this data, check out the FantasyLabs NFL homepage. I’ll tweet out some findings as well, if that’s your thing. Either way, this data is best used in conjunction with FantasyLabs' suite of Tools, especially our Models.
Good luck in Week 6!
Snaps
A guy can’t touch the ball if he’s not on the field. Snap data is more important than a lot of people think. If 80% of success is just showing up, then we want guys who actually show up on the field.
- Eleven of the 30 teams in action had 70 or more offensive snaps in Week 5: 49ers (98), Ravens (87), Colts (83), Jaguars (83), Packers (81), Browns (80), Texans (80), Broncos (77), Falcons (72), Panthers (71) and Chiefs (70). The gap between slower, run-heavy squads and up-tempo passing teams has widened this season.
- Perhaps the best way to use snap data is to tease out situations where players are putting up unsustainable fantasy production in limited playing time.
- One good example from last week is Jets wide receiver Robby Anderson. He got just 32 snaps in Week 5 and had disappointed most of the season. But he exploded for 123 receiving yards and two touchdowns. He's a boom-or-bust player, but definitely not worth high exposure based solely on that game.
Targets
Players compete for one ball on a per-play basis, and there’s only so much of the pie to go around. Targets are important.
- Just eight players received 27% or more of their team's targets over the last four weeks: DeAndre Hopkins (30.1), Corey Davis (29.4), Odell Beckham (29.1), Zach Ertz (28.9), Antonio Brown (28.9), Adam Thielen (28.4), Jarvis Landry (28.2) and Keenan Allen (27.9).
Rushes
Again, there’s only so much of the rushing pie to go around.
- Eight players have received 70% or more of their team's rushes over the last four weeks: Ezekiel Elliott (86.7), Kareem Hunt (83.7), David Johnson (83.3), James Conner (81.5), Saquon Barkley (77.9), Todd Gurley (76.4), Carlos Hyde (75.7) and Christian McCaffrey (73.3).
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Opportunities Inside the 10-Yard Line
Touchdowns are critical for success in guaranteed prize pools. Getting opportunities inside the 10-yard line is pretty much DFS gold.
- Eleven players have received seven or more opportunities (rushes + targets) within the 10-yard line over the last four weeks: Todd Gurley (21), Alvin Kamara (17), Carlos Hyde (13), Kareem Hunt (13), Melvin Gordon (10), Sony Michel (10), Marshawn Lynch (10), Jared Cook (9), James Conner (8), Ezekiel Elliott (7) and Jay Ajayi (7).
