The Fantasy Football Market Share Report presents team-specific usage splits in easy-to-analyze visual form. For more information, see the first piece in the series.
We're already six weeks into the regular season, and some market-share dominators have certainly emerged.
Over the past four weeks, Todd Gurley continues to put up absolutely bonkers touch numbers, and that could be the case again in Week 7 with the Rams down an important starting receiver in Cooper Kupp.
The other market share dominator from earlier in the season, Alvin Kamara, lost a good chunk of touches before the bye with Mark Ingram's return. Will that continue?
These are just a few of the notable data points from the past four weeks of the NFL season. Check out the graphs below for more. They’re interactive, so hover over any aspect for more data, and rotate through teams using the navigation at the top of every chart.
For weekly analysis using this data, check out the FantasyLabs NFL homepage. I’ll tweet out some findings as well, if that’s your thing. Either way, this data is best used in conjunction with FantasyLabs' suite of Tools, especially our Models.
Good luck in Week 7!
Snaps
A guy can’t touch the ball if he’s not on the field. Snap data is more important than a lot of people think. If 80% of success is just showing up, then we want guys who actually show up on the field.
- Thirteen of the 30 teams in action had 70 or more offensive snaps in Week 6: Dolphins (78), Patriots (78), Ravens (76), Browns (74), Rams (74), Cowboys (73), Steelers (73), Packers (71), Vikings (71), Jets (71), Eagles (71), Bears (70) and Redskins (70). The gap between slower, run-heavy squads and up-tempo passing teams has widened this season.
- Perhaps the best way to use snap data is to tease out situations where players are putting up unsustainable fantasy production in limited playing time.
- One good example from last week is Cowboys wide receiver Cole Beasley. He put up 34.1 PPR fantasy points, but he played just 42 snaps for a very slow-paced Dallas offense. Unless he can capture that efficiency again, he'll likely disappoint in coming weeks.
Targets
Players compete for one ball on a per-play basis, and there’s only so much of the pie to go around. Targets are important.
- Just seven players received 27% or more of their team's targets over the past four weeks: Adam Thielen (32.2), Odell Beckham Jr. (30.0), Davante Adams (28.7), Zach Ertz (28.4), Corey Davis (28.4), DeAndre Hopkins (27.7) and Keenan Allen (27.6).
Rushes
Again, there’s only so much of the rushing pie to go around.
- Ten players have received 70% or more of their team's rushes over the last four weeks: James Conner (86.5), David Johnson (84.3), Ezekiel Elliott (82.5), Todd Gurley (81.8), Christian McCaffrey (80.3), Kareem Hunt (79.3), Saquon Barkley (77.5), Carlos Hyde (76.8), Sony Michel (73.6) and Marshawn Lynch (72.6).
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Opportunities Inside the 10-Yard Line
Touchdowns are critical for success in guaranteed prize pools. Getting opportunities inside the 10-yard line is pretty much DFS gold.
- Nine players have received seven or more opportunities (rushes + targets) within the 10-yard line over the past four weeks: Todd Gurley (20), Alvin Kamara (17), Carlos Hyde (12), Sony Michel (12), David Johnson (10), Melvin Gordon (10), James Conner (10), Jared Cook (8) and Ezekiel Elliott (7).
