The Fantasy Football Market Share Report presents team-specific usage splits in easy-to-analyze visual form. For more information, see the first piece in the series.
Twelve weeks of the regular season are in the books, and some market-share dominators have certainly emerged.
To view all snap, rush, receiving and red zone data, check out the graphs below. They’re interactive, so hover over any aspect for more data, and rotate through teams using the navigation at the top of every chart. Data is from the last four games for each team.
For weekly analysis using this data, check out the FantasyLabs NFL homepage. I’ll tweet out some findings, as well, if that’s your thing. Either way, this data is best used in conjunction with FantasyLabs' suite of Tools, especially our Models.
Good luck in Week 13!
Snaps
A player can’t touch the ball if he’s not on the field. Snap data is more important than a lot of people think. If 80% of success is just showing up, then we want guys who actually show up on the field.
- Nine of the 30 teams in action in Week 12 had 70 or more offensive snaps: Steelers (78), Bengals (74), Buccaneers (73), Falcons (70), Ravens (70), Cowboys (70), Jaguars (70), Vikings (70) and Patriots (70).
- Perhaps the best way to use snap data is to tease out situations where players are putting up unsustainable fantasy production in limited playing time.
Targets
Players compete for one ball on a per-play basis, and there’s only so much of the pie to go around. Targets are important.
- Ten players have received at least 27% of their team's targets over the past four weeks: DeAndre Hopkins (34.9), Keenan Allen (30.2), Travis Kelce (30.1), George Kittle (29.8), Davante Adams (29.5), Michael Thomas (28.5), Stefon Diggs (27.8), Corey Davis (27.5), Kenny Golladay (27.0) and Jermaine Kearse (27.0).
Rushes
Again, there’s only so much of the rushing pie to go around.
Twelve players have received at least 70% of their team's rushes over the past four weeks: Ezekiel Elliott (94.4), Nick Chubb (88.9), Kareem Hunt (88.8), Joe Mixon (87.9), Saquon Barkley (85.8), David Johnson (83.2), Christian McCaffrey (82.2), Todd Gurley (81.5), Aaron Jones (81.5), James Conner (78.7), Peyton Barber (77.9) and Adrian Peterson (77.7).
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Opportunities Inside the 10-Yard Line
Touchdowns are critical for success in guaranteed prize pools. Getting opportunities inside the 10-yard line is pretty much DFS gold.
- Just seven players have received eight or more opportunities (rushes and targets) within the 10-yard line over the past four weeks: Christian McCaffrey (17), Saquon Barkley (15), James White (12), Nick Chubb (10), Leonard Fournette (10), Marlon Mack (8) and Mark Ingram (8).
