On one hand, Jim McIngvale has lost more than $15 million betting in the last six weeks.
On the other hand, it's his customers who have come away with the loss.
The man nicknamed "Mattress Mack" bet $9.5 million on the Cincinnati Bengals to win the Super Bowl outright and came away with another tough "L" as they were beaten 23-20 by the Rams on Sunday night.
But his bets aren't 'his' bets alone. He makes the bets as insurance to cover promotions at his three Houston furniture stores.
If the Bengals won, anyone who bought more than $3,000 worth of furniture or mattresses would get it for free.
"It's tough to lose almost $10 million," Mack told The Action Network after the game. "But all that matters to me is family and my customers and I would have loved to see them win."
"This has been another exciting ride with Mack and it was a thrill for Caesars to be on one side of the largest legal sports bet in history, "said Ken Fuchs, Head of Sports at Caesars Sportsbook, which took the bet. "With nearly $10 million down, Mack's conviction for the Bengals was true to his all-in character. We look forward to the next head-to-head with him."
Mack said life is all about perspective.
He spent Sunday watching the game at Camp Hope, an organization which helps soldiers cope with their PTSD.
"When you watched your friend get shot and killed in battle and it has affected you your entire life, losing a game doesn't mean that much anymore," he said.
Mack has been on a rough streak. He had the Alabama moneyline in the National Championship game and lost all bets on the three teams he picked to win the title — the New England Patriots, Tennessee Titans and the Cincinnati Bengals.