On Wednesday morning, ESPN's Darren Rovell broke the news that the New York Jets had partnered with MGM Resorts on a unique gaming deal. This has been a busy week for MGM, which officially partnered with the NHL on Monday.
Even though the NFL currently does not allow gambling partnerships such as the ones we've seen in the NHL and NBA, this is technically a gaming partnership.
Fans with the New York Jets official app will be able to predict outcomes in a game called "I Called It." No money is wagered, but prizes can be awarded. The game will be sponsored by the Play MGM app.
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Anyone in New Jersey with the Android Play MGM app can bet on sports through the app. The sports betting feature is set to come to Apple users soon, too.
In addition to the in-app game, those at MetLife Stadium might notice some new MGM advertisements and signs for both the app and its resorts.
Jets season-ticket holders will also benefit from the deal, as they'll have opportunities for free stays at MGM's hotels, which include the Borgata in Atlantic City.
This is not an exclusive deal, and it's quite possible we'll see more like it in the near future.
