Thursday's NFL betting market action belonged to the Cincinnati Bengals. The line for the Week 4 game against the Falcons settled in at Atlanta -5 Wednesday night and remained there through Thursday afternoon.
At 1:37 p.m. ET Thursday, a flood of Bengals money poured in on this game, moving the line through the key number of 4 and down to 3.5.
The Action Network's public betting data has been reporting one-sided Cincy money playing the spread all week, but sharp money joined the party Thursday, inspiring oddsmakers to move the line.
According to Sports Insights' Bet Signals — which track sharp action in real time — wiseguys steamed the Bengals at +5 early Thursday afternoon, coinciding with the market's point-spread adjustment.
>> Check out Sports Insights’ Bet Signals to track sharp action for the NFL's entire Week 4 slate of games.
While sharp bettors — and dollars in general — are overwhelmingly behind Cincinnati, spread bettors as a whole are much more divided on the correct side of this game.
At the time of publication, 57% of spread tickets have come in on Cincy, another sign that the larger wagers from respected bettors like the Bengals in this matchup.