We're just a day away from the Premier League season, with a few non-traditional futures markets are shaping up with weekend kickoffs on the horizon.
BetMGM opened odds on the relegation market, with bettors quickly flocking to one club: Everton. The Toffees had a tumultuous season last campaign, when they were favored to drop down to the Championship at one point.
A run of solid form and some poor play from Burnley and Leeds United allowed Everton to have some breathing room by the end of the season, but bettors aren't sure the club will be safe again.
Richarlison, one of the squad's most prolific players, left for Tottenham earlier this summer, and it didn't make any other major additions.
Everton opened at +500 to be relegated this year, but a massive 31.1% of the ticket percentage and 37.4% of the handle came in manager Frank Lampard’s team, moving its number down to +350 odds.
Leeds, another EPL club that narrowly escaped relegation a season ago, is another favorite in the relegation market.
After opening at +240 to go down, Leeds has shifted down to +200 following 13.3% of the tickets and 8.4% of the handle coming in on the Elland Road club.
Newly promoted sides Nottingham Forest (+120) and Fulham (+120) account for the next-highest ticket and handle percentages.
Top Goalscorer Betting
In terms of a more positive angle, bettors are looking at repeat winners for this season’s iteration of the Golden Boot.
The award, given to the league's top scorer, has been won by Son Heung-min, Mohamed Salah, Harry Kane and Jamie Vardy in seasons past. Each player has received solid action to win again.
Kane (+550) has taken the most action, with a 19.7% ticket percentage and 42.5% handle, while Salah (+450) comes in second at 18.1% and 11.1 percent.
Gabriel Jesus (+1000), the Arsenal signing from Manchester City, is next in line with 17.3% of the wagers and 21.3% of the handle in the market.
His replacement, Erling Haaland (+225), is the favorite for the award, but the new Manchester City striker has amassed only 9.4% of the tickets and 5.0% of the handle.
