In a deal announced Thursday, DraftKings will be an “Authorized Gaming Operator” of Major League Baseball, paying the league for official data.
The deal's terms were not disclosed, but we know it will give DraftKings the right to use league and team logos on their betting platforms, both online and retail.
Getting official data from the league should increase the speed, which will also help DraftKings offer more dynamic in-game bets such as pitch-by-pitch betting, which will allow the operator to offer enhanced live-betting options to consumers.
DraftKings currently has mobile and retail operations in New Jersey and in Mississippi.
As of June 14, DraftKings had taken in almost $20,000,000 in total cash bets and had paid out more than a half-billion dollars in winnings.
DraftKings is MLB’s second authorized gaming operator. The first was MGM, which became the league’s national sponsor in November, 2018.
Sources said more standalone deals like DraftKings were expected to be inked in the next couple of weeks.
About the Author
Darren is a Senior Executive Producer at The Action Network, covering all angles of the sports betting world. He spent two stints at ESPN, from 2000-06 and 2012-18, he regularly wrote for ESPN.com and contributed to ESPN shows, including SportsCenter and Outside The Lines. He also served as a business correspondent for ABC News, where he made appearances on the network’s flagship shows, including “Good Morning America,” “World News Tonight” and “Nightline.” While at CNBC from 2006-2012, Rovell anchored five primetime documentaries, including “Swoosh! Inside Nike,” which was nominated for an Emmy. Rovell also contributed to NBC News, where he earned an Emmy as a correspondent for the network’s Presidential Election coverage.
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