Data is king in this day and age.
It's even more prominent in the sports betting world today.
With live betting as popular as ever, it's important for sportsbooks to have access to as much data as possible to offer the most up-to-date and vast odds possible.
On Wednesday, FanDuel became the first sports betting operator to receive official live NBA player tracking data through a landmark agreement with the data company Sportradar.
The deal starts next season and will run through the 2030-31 season.
It will allow FanDuel to create new betting markets, particularly in the live betting space. This is expected to give bettors more ways to bet on the games with additional prop markets and parlay opportunities.
DraftKings has begun offering live player props for the NBA season, but the data they use is not official NBA live player tracking data. After the deal with Sportradar, FanDuel will have access to the fastest, most accurate data available.
Sportradar is a company that basically allows leagues, media and sports betting companies to have one source for game data. They compile the data and allow companies from various entities to use it.
They have partnership deals with the NBA, NHL, MLB, UEFA, Nascar and so many other leagues around the world. That gives them access to the most data straight from the source. Then Sportradar's partnerships with sportsbooks allow the books to access the data right away and provide live betting opportunities for the bettors.
Sportsbooks want as many live betting options as possible for the bettors, and as long as the data is there, those options will continue to grow.
