The NBA has taken another step toward making out-of-market games à la carte
The league is announcing on Monday its plans to make League Pass games, which currently cost $6.99, available to be purchased by the quarter. The final three quarters will go for $4.99, while the second half and fourth quarter will be priced at $2.99 and $1.99, respectively.
This will go into effect starting on Monday's 11-game slate.
The NBA says it will allow further cut down how little a fan can watch by selling 10 minutes of real-time game access at some point in the near future.
The league previously announced, before the start of the season, the fourth quarter-only option, saying at the time that prices for the other quarters would come in December.
"We imagine a situation where a fan has dinner at 8 o'clock and only has 30 minutes and can choose to buy a half hour of a game," Silver told me in September.
The product has huge potential for gamblers, who might choose to just watch the first half if they bet the total up until halftime. Or maybe they just have a small window to participate in live betting.
The larger NBA League Pass options include the whole season of games for $200 and an in-arena add-on for another $50. Fans can also buy League Pass for a specific team for $120 annually or $18 per month.
