Nebraska vs. Colorado has ticket prices higher than any Week 1 NFL contest, according to TickPick.
The third-party ticketing service says the average get-in price for Saturday's noon kickoff is a whopping $476. Compare that to the highest average NFL Week 1 get-in price of $332: Packers vs. Bears, as of Friday.
So, watching Coach Prime in Boulder tomorrow afternoon is 43% more expensive than the priciest NFL game.
The next most expensive NFL contests are Eagles vs. Patriots ($286) and Lions vs. Chiefs ($162).
Do keep in mind that Colorado's home field, Folsom Field, is roughly 20% smaller than Soldier Field and Gillette Stadium. Relative to the home of the Chiefs, Arrowhead Stadium, Colorado's capacity is about 35% smaller.
But seldom do college football tickets compete with the NFL — even during the playoffs. Regular season games between top teams typically average far lower get-in prices than NFL games of similar magnitude. It's what makes Saturday's prices all the more eye-popping.
Since their upset over TCU, the Buffaloes have sold $430,000 in tickets.
Before Colorado's win over the defending national runner-ups, the get-in price for its home opener against Nebraska was roughly $266.
The hype is everywhere — and the betting markets are no different.
While Colorado opened as +7.5 underdogs, that line has moved 10.5 points on account of last week's victory.
Colorado has calcified as a -3 favorite over Nebraska, which is coming off yet another heartbreaking loss to add to a litany of them from the last few seasons.
And the Buffaloes are taking on more bets than the vast, vast majority of NFL games this week, too.